ABSTRAK
Fahmi Azhari Siregar
21170510000011
Manajemen Citra PKS di Pemilu 2019
PKS merupakan salah satu partai basis Islam terbesar di Indonesia. Pada pemilu 2019 PKS menjadi bahan perbincangan publik karena permasalahan internal partai dan oposisi diluar luar pemerintah. PKS membutuhkan Performa komunikatif untuk meningkatkan citra di pemilu 2019. Berangkat dari permasalahan tersebut peneliti tertarik untuk mengetahui bagaimana Performa Komunikatif PKS pada pemilu legislatif 2019 dan bagaimana Pendekatan Publik Relation Politik PKS pada pemilu 2019.
Riset ini menggunakan teori utama Performa Komunikatif, yang dikemukakan Michael Pacanowsky dan Nick O'Donnell-Trujillo dan konsep Publik Relations Politik untuk menjelaskan manajemen citra PKS di pemilu legistalif 2019.
Secara meteologi riset ini menggunakan kualitatif, dengan studi kepustakaan, dokumentasi, dan wawancara. Sedangkan riset ini menggunakan pendekatan Paradigma kritis Norman Fairclough. Objek studi riset ini pengurus DPP PKS dan Aleg PKS DPR RI.
Temuan dari riset ini menunjukkan, Performa komunikatif PKS di Pemilu 2019 dalam Performa Ritual, setiap pengambilan keputusan partai bersifat kolektif. Pendekatan Publik Relations Politik belum maksimal secara pendekatan markting politik, perlu manajemen tersendiri untuk meningkat citra PKS.
Kesimpulan dari riset ini menunjukan PKS lemah dalam manjemen isu, dan Performa Komunikatif PKS pada pemilu 2019 cukup baik walaupun performa persuasi kurang efektif. Sedangkan delapan pendekatan publik relation PKS di pemilu 2019 cukup baik. Sedangkan pendekatan Persuasi Politik kurang efektif dijalankan PKS.
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Kata kunci: Citra, PKS, Pemilu, Performa Komunikatif, Pendakatan Public Realtions
ABSTRACT
Fahmi Azhari Siregar
21170510000011
PKS Image Management in the 2019 Elections
PKS is one of the largest Islamic base parties in Indonesia. In the 2019 election PKS became the subject of public discussion because of internal party problems and opposition outside the government. PKS requires communicative performance to improve its image in the 2019 election. Departing from this problem, researchers are interested in knowing how the PKS Communicative Performance in the 2019 legislative elections and how the PKS Political Relations Public Approach in the 2019 election. This research uses the main theories of Communicative Performance, presented by Michael Pacanowsky and Nick O'Donnell-Trujillo and the concept of Political Public Relations to explain the management of PKS image in the 2019 legislative elections. This research uses a qualitative methodology, with literature studies, documentation, and interviews. While this research uses the Norman Fairclough critical paradigm approach. The object of this research study is the executive board of the PKS DPP and PKS DPR RI DPR. The findings of this research show, Communicative Performance of PKS in the 2019 Election in Ritual Performance, each party's decision making is collective. Political Public Relations Approach has not been maximized in a political marking approach, it needs its own management to improve the image of PKS. The conclusion of this research shows that PKS is weak in managing issues and communicative performance of PKS in the 2019 elections is quite good although the performance of persuasion is less effective. Whereas the eight PKS public relations approaches in the 2019 elections were quite good. Whereas the Political Persuasion approach is less effective for PKS.
Keywords: Imagery, PKS, Election, Communicative Performance, Public Realtions Approach