ABSTRACK
Sosial Pada Program Keluarga Harapan di Kota Tangerang
Komunikasi Persuasif Dalam Konteks Dakwah Pendamping
Social assistants are people who can collaborate with
interest groups and present programs that can be implemented
according to their duties and functions.With persuasive
directly contribute companions to the community.
communication carried out by social companions, the aim is to influence the persuadee in attitudes and behavior. This research is to find out persuasive communication through mentoring
activities, including through Family Development Sessions (FDS)
or group meetings, visits to the elderly, outreach to social
and bil hall da'wah. free circumcision social action activities to
activities. Research conducted in the da'wah approach, using oral
Referring to this background, this study aims to answer the
research question, namely How is the Persuasive Communication
Technique for Social Assistance in Program Keluarga Harapan in
Tangerang City? What are the Persuasive Communication
Processes of Social Assistance in the Program Keluarga Harapan
in Tangerang City? How is persuasive communication in the
context of social companion da'wah methods at the Program
Keluarga Harapan in Tangerang City? The method used in this
research is qualitative method.
The theory of Value Expectations was first put forward by
Rosenberg as a theoretical basis. This study uses persuasive
communication techniques William S. Howell describes ten
Dersuasion techniques, namely: The yes-response technique,
putting it up to you, Simulated disinterest, Transfer, Bandwagon
echnique, Say it with flowers, Don't ask if, ask which, The swap
echnique, Reassurance, and Technique of irritationt

Keywords: Persuasive Communication, Social Assistance,
rogram Keluarga Harapan (PKH), Social Activities and Tangerang City

ABSTRACK
Sosial Pada Program Keluarga Harapan di Kota Tangerang
Komunikasi Persuasif Dalam Konteks Dakwah Pendamping
Social assistants are people who can collaborate with
interest groups and present programs that can be implemented
according to their duties and functions. With persuasive
directly contribute companions to the community.
communication carried out by social companions, the aim is to
influence the persuadee in attitudes and behavior. This research is
to find out persuasive communication through mentoring
activities, including through Family Development Sessions (FDS)
or group meetings, visits to the elderly, outreach to social
and bil hall da'wah. free circumcision social action activities to
activities. Research conducted in the da'wah approach, using oral
Referring to this background, this study aims to answer the
research question, namely How is the Persuasive Communication
Technique for Social Assistance in Program Keluarga Harapan in
Tangerang City? What are the Persuasive Communication
Processes of Social Assistance in the Program Keluarga Harapan
in Tangerang City? How is persuasive communication in the
context of social companion da'wah methods at the Program
Keluarga Harapan in Tangerang City? The method used in this
research is qualitative method.
The theory of Value Expectations was first put forward by
Rosenberg as a theoretical basis. This study uses persuasive
communication techniques William S. Howell describes ten
Dersuasion techniques, namely: The yes-response technique,
putting it up to you, Simulated disinterest, Transfer, Bandwagon
echnique, Say it with flowers, Don't ask if, ask which, The swap
echnique, Reassurance, and Technique of irritation.

Keywords: Persuasive Communication, Social Assistance,
rogram Keluarga Harapan (PKH), Social Activities and Tangerang City